Top 10 Practical LOGO Design Trends in 2019
LOGO design industry is changing with each passing day. This field is also sensitive to design trends and popular fashions and reflects rapidly. If you master the logo design trend in 2019 , it will be beneficial to your employment and design level!
The most fashionable design five years ago may not stand out today. Ways to attract users are becoming more and more fresh and varied, and LOGO design also needs to keep up with the pace of upgrading.
According to a survey, the salary of graphic designers in California has reached 54,288 USD per year, but this requires you to have a strong design level, including logo design.
Fortunately, design experts have been studying and following the short-term design trends, and trying to predict the trend of LOGO design industry. Through observation over the past year, I have summed up 10 design trends that will dominate in 2019.
The hottest logo design trend in 2019
If you want to be a good logo designer, but you can’t think of a design method or have no inspiration, the next 10 design trends will liberate your brain!
1. Simplified logo
The simplification of LOGO form refers to stripping the overall design to the most basic state and making the LOGO as clean and simple as possible. This is the hottest logo design trend of 2019.
To promote the brand and cross-platform Internet is the important reason for the encouragement of this trend, because the LOGO need to use more and more, from the website to the APP, from the business card to the T-shirt, it needs at each looks very good on the medium and carrier, which is why some mainstream brands started in the past two years for your LOGO design, effectively to ensure they have a more compact contracted, the appearance of the more advanced.
2. Logo with font design
The combination of clear fonts and simple geometric shapes (lines, dots, rectangles, circles, etc.) is rapidly gaining popularity. What is special about it?
First of all, LOGO usually needs a simple and consistent design, and the font LOGO is a very large category. Secondly, simple graphic elements can provide a balanced and consistent appearance. Finally, if used properly, the matching of geometric shapes and fonts can produce a strong enough visual effect to enhance brand competitiveness.
3. Letter stacking logo
This is also another popular trend in LOGO design. Designers stack words or letters together so that brands with longer names can use the text LOGO to present their complete names.
This LOGO design method has achieved great success in the two years from 2016 to 2017. The LOGO produced by this design method is usually complex, elegant and distinctive, and should continue to be popular in the following 2019.
4. Badge logo
Badge-style LOGO with rich retro style has not lost its popularity in recent years. The most common badge LOGO is to place text and graphics within a circular range, many of which will also include the brand’s founding date.
This design can give people a traditional, classic and sedate feeling, retro and old-fashioned.
5. Sliced layered logo
Text or visual elements are presented in slices and layers. At first glance, this LOGO design technique even has nothing to do with style, but more and more LOGOs are actually using design.
This trend is likely to be carried forward in 2019, because this layered structure can make LOGO have more negative space, significantly improve the visual information, and even bring about a more three-dimensional visual experience with a slight adjustment.
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6. Negative space logo
I don’t need to go into details about white space and negative space, but their use in LOGO has gradually become popular in recent years.
Due to the prominent geometric features of English letters, designers often use the negative space to incorporate some interesting design elements to create stunning visual effects.
7. Experimental Typesetting of logo
Although we have seen a large number of innovative font LOGO designs in the past 2018, the typesetting design has not been fully developed.
Some designers began to try various experimental typesetting in the font LOGO, and created imaginative typesetting design by adjusting the word spacing, line spacing, font combination and overall layout.
I think we will see more of these designs in 2019.
8. Logo with gradual change and color transition
In addition to changes in typesetting design, designers have also used their brains on color, an important tool that affects design.
After the gradual color change returned, designers began to add gradual color change when designing LOGO. As fade-out is still popular on the whole, fade-out in LOGO design will not become obsolete soon or even become a trend again.
9. Color overlay logo
The bright and energetic colors are superimposed on each other to create a strong contrast. This design method makes the whole LOGO design appear more profound.
The most famous case is the redesign of the LOGO of MasterCard last year. Subsequently, many famous brands also adopted similar style redesign.
Open your PS and try different stacking methods to make your LOGO more prominent!
10. Logo font design
Many typefaces LOGO rely on the expressive force of the typeface itself, and a considerable part of the typeface design itself serves LOGO design.
Since the font LOGO itself will continue to exist as an important category, the popularity of font design is a natural thing.
Including cafes, photography studios and many independent brands are keen on font LOGO design. I think we will welcome more and more original LOGO font design works in 2019.